Rebecca Henderson, Ryan Johnson
Sales & Marketing
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company’s early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men’s hygiene brand Old Spice, P&G was a seasoned marketer with strong consumer research, a powerful innovation network, and the world’s largest financial commitment to advertising.
Competitive strategy, Innovation, International business, Market research
Eric J. Van Den Steen
Strategy & Execution
To maximize their effectiveness, color cases should be printed in color.In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car-the model S-to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?
Economics, Innovation, Marketing, Organizational culture, Strategy execution
Jyotsna Bhatnagar, Shweta Jaiswal
Leadership & Managing People
Amazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the industry came to Amazon’s defence, while employees at other organizations began to disclose their own experiences of toxic work environments. Could Amazon continue to grow, thrive, and retain employees if it maintained its current employee management strategy? Did stress foster innovation, and, if so, at what point did that stress become destructive?
Entrepreneurship, Innovation, Leadership, Managing people, Organizational culture, Public relations
David B. Yoffie, Eric Baldwin
Strategy & Execution
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. ‘Apple Inc in 2015’ explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh’s market share remaining small, Apple was increasingly dependent on the iPhone to drive its growth. Could Cook continue Apple’s dominance in the smartphone market in the face of growing competition? Could he revitalize the iPad business, become a leader in payments, with Apple Pay, and replicate Apple’s success in other device categories, such as the Apple Watch, the first new product the company had released since 2010?
Competition, Competitive strategy, Innovation, IT, Leadership, Marketing, Strategic planning