Professional Essays Writer Tesla Motors, Inc.

Frank T. Rothaermel

Innovation & Entrepreneurship

Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” By 2015, Tesla is now a public company that faces multiple challenges including scaling-up production, market acceptance, the lack of a clear technology standard, timing and launch of a mass-market vehicle, and increased global competition. Moreover, the competition in the automobile industry is getting more intense as gasoline price have fallen by 50 percent in the United States. CEO Elon Musk must decide how to handle these issues to keep Tesla successful.

Professional Essays Writer Dropbox: ‘It Just Works’

Thomas R. Eisenmann, Michael Pao, Lauren Barley

Innovation & Entrepreneurship

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a “freemium” (free + premium offers) business model. The case recounts Dropbox’s history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.

Entrepreneurship, Growth strategy, Internet, Marketing, Product development

Professional Essays Writer Mirae Asset: Korea’s Mutual Fund Pioneer

Mukti Khaire, Michael Shih-ta Chen, G.A. Donovan

Innovation & Entrepreneurship

Park Hyeon-Joo, the founder and Chairman of Korea’s earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to his Korean customers, the company then began selling local-currency funds in India and Brazil. Now he has to decide his next steps. Should he build on his emerging market expertise and focus his business expansion in developing countries? If so, where should he concentrate his efforts — India, Brazil, China, or other countries? Or should he instead focus on expanding into developed markets through operations in New York and London?

Entrepreneurial management, Financial management, Informal leadership

Professional Essays Writer Zipcar: Refining the Business Model

Myra M. Hart, Michael J. Roberts, Julia D. Stevens

Innovation & Entrepreneurship

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Zipcar is a start-up organized around the idea of “sharing” car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations. Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Business models, Costs, Entrepreneurship, Gender, Growth strategy, Strategic planning, Technology

Professional Essays Writer Design Thinking and Innovation at Apple

Stefan Thomke, Barbara Feinberg

Innovation & Entrepreneurship

Winner of a 2013 ecch Case AwardDescribes Apple’s approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company’s obsession with secrecy. This note considers the ingredients of Apple’s success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.

Creativity, Experimentation, Product development, Productivity, Strategy, Technology

Professional Essays Writer Amazon.com, Inc.

Frank T. Rothaermel

Innovation & Entrepreneurship

Founder and CEO Jeff Bezos has taken Amazon.com from an online bookstore to the largest online retailer and comparison-shopping site in the world. Bezos has followed the trend of integrating hardware and software, products and services, and online and brick-and-mortar stores. Amazon diversified into cloud computing (with Amazon Web Services, or AWS) and content delivery and original content creation. Its membership service, Prime, offers free two-day shipping, instant video streaming, music, grocery delivery service, Kindle lending library, and other benefits. Amazon finds itself engaged in a fierce competitive battle for control of the emerging digital ecosystem, pitted against technology giants such as Apple, Google, Facebook, and Alibaba. Yet, profitability eludes Amazon-how much longer will its shareholders be patient with Jeff Bezos?

Employee retention, Human resource management , Informal leadership, Organizational culture

Professional Essays Writer Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

Nancy F. Koehn, Erica Helms, Phillip Mead

Innovation & Entrepreneurship

Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton’s 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton’s career as an officer in the British Merchant Marine, his work on several prominent Antarctic missions, and the competitive nature of polar exploration in the late 19th and early 20th centuries. Also examines Shackleton’s planning and advance management of what he hoped would be the first-ever trek across the Antarctic continent. Details the events of this epic voyage aboard the Endurance. Readers have the opportunity to examine how, after the vessel became trapped in ice and the crew abandoned ship, the commander shifted his objectives and responsibilities from completing an historic march to ensuring the survival of all 28 expedition members. Considers Shackleton’s efforts to maintain his team’s morale, loyalty, and commitment in the face of extraordinary mental and physical trials during almost two years in the Antarctic.

Employee retention, Human resource management , Informal leadership, Organizational culture