Professional Essays Writer Walt Disney Co.: The Entertainment King

Michael G. Rukstad, David J. Collis, Tyrrell Levine

Strategy & Execution

The first ten pages of the case ‘Walt Disney Co.: The Entertainment King’ are comprised of the company’s history, from 1923 to 2001. The Walt years are described, as is the company’s decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner’s strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney’s mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney’s strategy should be beyond 2001.

Change management, Creativity, Risk management, Strategy execution

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