Professional Essays Writer The Blonde Salad

Anat Keinan, Kristina Maslauskaite, Sandrine Crener, Vincent Dessain

Sales & Marketing

In 2014, Chiara Ferragni, a globe-trotting founder of the world’s most popular fashion blog The Blonde Salad, had to decide how to best monetize her blog as well as her shoe line called the “Chiara Ferragni Collection”. A year earlier, Ferragni, together with her team, had already made a decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that The Blonde Salad envisaged to only cooperate with a limited number of luxury fashion advertisers, inevitably reducing the blog’s revenues. Ferragni considered changing the revenue-generating model by incorporating an online market place within The Blonde Salad, but which strategy and timeline would she need to achieve her aim? Should Ferragni’s shoe line, a separate company with a different ownership structure, be merged with The Blonde Salad or was it desirable to keep the two apart? This case includes the topic of luxury.

Employee retention, Human resource management , Informal leadership, Organizational culture

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s