Jan W. Rivkin, Stefan Thomke, Daniela Beyersdorfer
Strategy & Execution
As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jorgen Vig Knudstorp, LEGO’s young and newly appointed CEO, must size up changes in the toy industry, learn from the company’s recent moves, and craft a strategy that will put LEGO back on track.
Employee retention, Human resource management , Informal leadership, Organizational culture