Giovanni Gavetti, Rebecca Henderson, Simona Giorgi
Strategy & Execution
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak’s traditional business model. Examines Kodak’s strategic efforts and challenges as the photography industry evolves. After discussing Kodak’s history and its past strategic moves in the new landscape, the case ‘Kodak and the Digital Revolution’ questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.
Employee retention, Human resource management , Informal leadership, Organizational culture