Evelyn T. Christiansen, Richard Tanner Pascale
Strategy & Execution
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda’s successful entry into the U.S. market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company’s history, both of which are important for a general manager to understand.
Change management, Competitive strategy, Corporate governance, Managing people