Professional Essays Writer Honda (A)

Evelyn T. Christiansen, Richard Tanner Pascale

Strategy & Execution

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market. The history is explained primarily in terms of strategic factors and quoted from two sources: an earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).

Competition, Competitive strategy, Corporate governance, Manufacturing

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