Professional Essays Writer Fairstar Heavy Transport (A)

Guhan Subramanian, Rhea Ghosh

Strategy & Execution

To maximize their effectiveness, color cases should be printed in color.In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company’s year-long tendering process, leading up to a final make-or-break meeting.

Negotiations

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